A monitor displaying a financial graph
Navrangpura, Ahmedabad · ARN-118246

Start from the goal.
Not from the fund.

Nobody wants a mutual fund. People want a daughter's college fees paid in 2038, or to stop working at 58 without a pay cut. Put the goal in below and the site tells you what it costs a month. Then we talk about which funds, and only then.

₹340 Crassets advised
1,860families
16 yrssame two advisors
0Families advised
0₹ crore under advisory
0Years in practice
0% still investing after 5 yrs
The signature: goal planner

Name the goal.
See the monthly number.

Pick what you are saving for, when you need it and how much in today's money. We add inflation, work backwards, and show you how much of the final corpus is your money versus returns.

The goal
Cost today
₹25,00,000 
Years to go
15 years 
Expected annual return
12% 
Monthly SIP needed
₹0starting this month
Your contributionReturns
Target in 15 years, inflated
You will invest in total
Returns do the rest
If you start 3 years later
 
Discuss this plan Projections use a constant rate, which markets never deliver. They are for sizing the commitment, not for predicting a value on a date.
Signature two: SIP against lumpsum

Same money.
Two shapes.

A lumpsum invested on day one has longer to compound and usually wins on paper. A SIP wins in real life, because most people do not have the lumpsum and do not have the nerve. Both curves are drawn below.

Monthly SIP amount
₹25,000
Tenure
15 years
Expected return
12%

The lumpsum curve invests the same total money on day one. That is the fairest comparison, and it is also usually impossible.

SIP corpus
Lumpsum corpus
 
Signature three: risk profile

Six questions.
An honest answer.

Risk tolerance is not what you say in a calm market, it is what you do in a falling one. Answer these the way you actually behaved in 2020 and 2022, not the way you would like to have behaved.

Your profile
Answer the questions

Six short questions on the left. Nothing is stored.

Equity
Debt
Gold / other
Fund categories that usually fit
Talk this through with us These are categories, not recommendations. Specific schemes are only ever discussed after we know your full picture, in a meeting, on record.
How we work

Four meetings
a year, at most.

Good advice is boring and repetitive. We meet, we set the plan, we review it twice a year, and in between we mostly tell people not to do things.

01

The first meeting

Ninety minutes, no products discussed. Income, obligations, insurance, emergency fund, and what you actually want the money for. Free, and about a fifth of these end with us telling someone to clear debt first.

02

The written plan

Goals, timelines, the monthly amounts and the asset mix, in a document you keep. Fund choices come last and take up one page of about nine.

03

Six-monthly review

Rebalance if drift is over 5%, adjust for income changes, and check whether the goal has moved. Half an hour on a call is usually enough.

04

The falling market call

When markets drop 15% we call you, not the other way round. This is the entire job. Anyone can pick a fund in a rising market.

Two people together
ARN-118246 · CFP

Hetal Bhatt

Sixteen years, previously in a bank's wealth desk and glad to have left. Handles goal planning and family portfolios.

Two people talking
ARN-118246 · NISM VA

Rohan Mehta

Handles retirement and estate-linked planning. Will make you read the scheme information document, and check that you did.

Money

How we get paid, in plain words

We are a distributor, not a fee-only adviser. The asset management company pays us a trail commission out of the fund's expense ratio, which means you pay it indirectly whether you come through us or go direct. We do not charge you anything on top.

Trail commission on equity funds0.5–1.1% a year
Trail on debt and hybrid funds0.2–0.7% a year
Planning fee charged to youNil
Entry or exit load charged by usNil
Direct plans, if you preferWe will still plan, for a flat ₹15,000 a year

If you would rather hold direct plans and pay us a flat fee instead, say so and we will do that. Roughly one in nine of our clients does.

Statutory

Mutual fund investments are subject to market risks

Read all scheme related documents carefully before investing. Past performance is not indicative of future returns. The projections on this page use a fixed annual rate that no fund delivers in a straight line; actual outcomes will differ, sometimes by a lot, and in some years the value of your investment will fall.

NIVESH Advisory is an AMFI-registered mutual fund distributor, ARN-118246. We are not investment advisers under SEBI (Investment Advisers) Regulations, 2013, and nothing on this page is a recommendation to buy or sell any specific scheme.

FAQ

Investor
questions.

Direct plans cost 0.5–1% less a year, which over twenty years is real money. They are the right answer if you will genuinely rebalance, stay invested through a crash and not chase last year's top fund. Most people do not, and that behaviour gap costs more than the commission. Decide honestly; we will work either way.

For a diversified equity portfolio over 15 years or more, 11–12% is a defensible planning assumption. Anyone quoting 18% is showing you a bull-market backtest. For debt, 6–7%. Plan at the lower end and treat anything better as a bonus.

Equity funds: 20% short-term if sold inside a year, 12.5% long-term above the ₹1.25 lakh annual exemption. Debt funds bought after April 2023 are taxed at your slab rate regardless of holding period. Rules change; we recheck this at every review and tell you before you redeem.

A charge for leaving early, typically 1% if you redeem within a year on equity funds. It is deducted from your redemption, not billed. Most goal-linked investing never touches it, which is rather the point.

No. A falling market is the only time a SIP does the thing it exists for, which is to buy more units for the same money. In March 2020 we had 41 clients ask to stop and 3 who actually did. The 38 who stayed are the reason this answer is short.

Yes, except for clients resident in the United States and Canada, where most AMCs will not accept fresh investments because of FATCA compliance. Existing folios can usually continue; we will check yours before promising anything.

First meeting is free

Bring the goal. We'll bring the arithmetic.

Ninety minutes, no products discussed, no obligation. Ahmedabad in person or anywhere on a video call.

WA